Strauss Zelnick says Take-Two will aim for reasonable GTA VI pricing at iicon

Zelnick declined to confirm GTA VI’s price and hinted against a super‑premium price point He said consumers must feel the product is amazing and the charged price was fair Zelnick noted major game releases have been priced at $60 or $70 for more than a decade Take‑Two is looking to do something with

  • Zelnick declined to confirm GTA VI’s price and hinted against a super‑premium price point
  • He said consumers must feel the product is amazing and the charged price was fair
  • Zelnick noted major game releases have been priced at $60 or $70 for more than a decade
  • Take‑Two is looking to do something with all its intellectual property, he said
  • There is nothing to announce for L.A. Noire, and Rockstar would make any announcement
  • He said he’s "terrified" about measuring GTA VI's success but focused on delivering quality

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